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Microeconomics guide, Unit 1, step 1 of 28Previous stepNext step

Step 1: The Economic Problem

SyllabusAP Micro 1.1 · Cambridge 1.1–1.3 · IB 1.1
In 30 seconds
  • Economics exists because of scarcity: our wants are unlimited, but the resources to satisfy them are limited.
  • Goods are made with four factors of production (land, labour, capital and enterprise), and each one earns a reward: rent, wages, interest and profit.
  • Every choice has an opportunity cost: the value of the next-best alternative you give up. It is not the money you spend, and it is not every alternative added together.
  • Exam point: the central problem of economics is always scarcity. Inflation, poverty and unemployment are consequences of scarcity, not the problem itself.
Video lesson coming soonA short animated lesson for this step will appear here.

What scarcity means: you cannot have everything

Think about your Saturday. You would like to sleep in, revise for a test, meet friends at a café, play football and earn some money from a part-time job. But you only have one Saturday, and only so much money. You have to choose.

Whole countries face the same problem. A government wants better schools and lower taxes. A company wants higher profits and happier workers. The resources we use to make things (workers, machines, land, raw materials) are limited. Our wants are not: there is always a slightly nicer phone, a better holiday or a bigger house. The gap between unlimited wants and limited resources is called the economic problem, or simply scarcity.

Key termScarcity: the condition in which human wants are greater than the resources available to satisfy them, which is why we must make choices.

Two things are often confused with scarcity:

  • Scarcity is not poverty. A billionaire still faces scarcity: they cannot buy more time or perfect health. A homeless person faces it much more sharply. The underlying problem is the same: resources are limited.
  • Scarcity is not a shortage. A shortage happens when a price is set too low, so buyers want more than sellers will supply at that price. Shortages come and go. Scarcity is permanent and applies to everything.

Imagine a world where everything was free and unlimited. There would be no choices, no trade, no money and no economics. Economics exists because that world does not.

The four factors of production

When economists say “resources”, they mean the inputs used to make goods and services. These are the factors of production. Everything you have ever bought was made with some mix of these four.

FactorWhat it meansExampleReward
LandAll natural resources, not just the groundOil, water, fish, forests, sunlightRent
LabourHuman effort, mental and physicalA doctor, a farmer, a programmerWages
CapitalMan-made resources used to make other goodsFactories, machines, computers, roadsInterest
EnterpriseTaking risks and organising the other three factorsThe owner who starts a businessProfit (which can be negative)

For labour, quality matters as much as quantity. The skills and education of workers are called human capital. A well-educated workforce has high human capital.

Key termFactors of production: the four resources used to produce goods and services: land, labour, capital and enterprise.
Common mistakeSaying money is capital. In everyday speech, “capital” often means money. To an economist, money is only a claim on resources: it does not make anything by itself. A bulldozer is capital. A $100 note is not. Money is not one of the four factors of production.

Three questions every economy must answer

Because resources are scarce, every society, from medieval Europe to modern Singapore, has had to answer three basic questions:

  1. What to produce? More food or more cars? More healthcare or more military equipment? The economy cannot make everything, so it must decide how to share its resources between competing uses.
  2. How to produce? Wheat can be harvested by hundreds of workers with hand tools (labour-intensive) or by one farmer with a combine harvester (capital-intensive). The choice depends on the relative cost of labour, capital and other inputs.
  3. For whom to produce? Once goods are made, who gets them? Everyone equally? Whoever pays the most? The government? This question is about distribution, and it is usually the most hotly debated of the three.

Opportunity cost: the real cost of a choice

Because resources are scarce, every choice means giving something up. If you spend Saturday revising, you cannot also spend it at the beach. If a government spends one billion dollars on a new airport, that money cannot also go on hospitals or schools. Economists call the value of what you give up the opportunity cost.

Key termOpportunity cost: the value of the next-best alternative that you give up when you make a choice.
\[ \text{OC} = \text{value of the next-best alternative given up} \]

Notice two words: next-best. Opportunity cost is not the value of every alternative added together. It is the value of the single best option you turned down. It is also measured in what you gave up, not what you got. It is zero only if there were no alternatives at all.

Opportunity cost applies to time and attention, not just money. That is why economists say “there is no such thing as a free lunch”: even a free lunch takes time that you could have spent on something else.

Worked example

Sara has a free Saturday afternoon. She can (i) work a café shift that she values at $45, (ii) go to the cinema with friends, which she values at $35, or (iii) revise at home, which she values at $30. Which option should she choose, and what is its opportunity cost?

Step 1Rank the options by value: \( \$45 > \$35 > \$30 \). She chooses the café shift.
Step 2Find the next-best option. That is the cinema, valued at \( \$35 \).
Step 3\( \text{OC} = \$35 \), not \( \$35 + \$30 = \$65 \). Her net gain is \( \$45 – \$35 = \$10 \).

The true cost of working the shift is the cinema trip Sara gives up. The revision option does not count, because she could not have done both the cinema and the revision in the same afternoon.

The same idea works with time and output. Suppose 1 tonne of wheat takes 2 hours of labour and 1 metre of cloth takes 4 hours. The 4 hours spent on one metre of cloth could have made \( 4 \div 2 = 2 \) tonnes of wheat. So the opportunity cost of 1 metre of cloth is 2 tonnes of wheat.

Who decides? Economic systems and two key distinctions

Societies answer the three questions in different ways. The way a society allocates its scarce resources is called its economic system. There are three types, and real countries sit somewhere along a spectrum:

  • Command (planned) economy: the government decides what, how and for whom. The Soviet Union was the largest historical example, and North Korea is the closest today.
  • Market (free) economy: private individuals and firms decide, guided by prices. Hong Kong and Singapore come closest among modern countries.
  • Mixed economy: markets make most decisions, but the government provides public goods, regulates and redistributes income. Almost every developed country is mixed. Countries differ in how much the government does, not in whether it does anything.

You will study these systems properly in Step 4.

Positive vs normative. A positive statement describes what is or what will happen, and evidence can test it: “Raising the minimum wage to $15 will reduce low-skilled employment by 3%.” A normative statement says what ought to be, and depends on values: “The minimum wage should be raised to $15.” Two people can agree on every fact and still disagree on what should be done.

Micro vs macro. Microeconomics studies individuals, households, firms and single markets, such as how a coffee shop sets its prices. Macroeconomics studies the whole economy: growth, inflation, unemployment. Micro studies the trees; macro studies the forest.

Models and ceteris paribus. The real world is too complicated to study all at once, so economists use models: simplified versions of reality. A model is like a subway map. It is useful because it leaves things out. Models usually assume ceteris paribus, Latin for “other things being equal”: we change one thing and hold everything else constant, so we can see one effect at a time.

Exam tipIf a question asks “What is the central problem of economics?”, the answer is always scarcity. For positive vs normative questions, look for words such as “should”, “ought”, “must” or “fair”: they signal a normative statement. In opportunity cost questions, name only the single next-best alternative and state it in terms of what was given up.

Practise: 6 questions

Try each one on paper first, then check the worked answer.

EasyQ1. A café uses coffee beans, a barista, an espresso machine and an owner who takes the financial risk. Match each one to a factor of production. Show worked answer
Coffee beans: land (a natural resource).
Barista: labour (human effort).
Espresso machine: capital (a man-made resource used to produce other goods).
Owner: enterprise (organises the other factors and takes the risk).
EasyQ2. Positive or normative? (a) “Fuel prices rose by 10% last year.” (b) “The government should cut the tax on fuel.” Show worked answer
(a) Positive: it is a factual claim that can be checked against data.
(b) Normative: the word “should” shows a value judgement about what ought to happen.
MediumQ3. Omar has one evening and $30. He can buy a concert ticket that he values at $50, buy two books that he values at $40, or save the money, which he values at $32. If he is rational, what will he choose, and what is the opportunity cost? Show worked answer
Rank by value: $50 (concert) > $40 (books) > $32 (saving).
A rational choice is the option with the highest value: the concert.
Opportunity cost = value of the next-best alternative = the two books, valued at $40.
It is not $40 + $32 = $72, because only the single next-best option counts.
Net gain from the concert = $50 − $40 = $10.
MediumQ4. A workshop has 120 labour-hours a week. A chair takes 4 hours to make and a table takes 10 hours. (a) What is the maximum number of chairs? (b) What is the maximum number of tables? (c) What is the opportunity cost of 1 table in chairs? Show worked answer
(a) 120 ÷ 4 = 30 chairs.
(b) 120 ÷ 10 = 12 tables.
(c) One table uses 10 hours. Those 10 hours could make 10 ÷ 4 = 2.5 chairs. So the opportunity cost of 1 table = 2.5 chairs.
Check: 30 chairs ÷ 12 tables = 2.5 chairs per table. Equivalently, 1 chair costs 4 ÷ 10 = 0.4 tables.
MediumQ5. Micro or macro? (a) Why is the national unemployment rate rising? (b) How does a café decide the price of a latte? (c) Why does the price of oranges rise after a frost? Show worked answer
(a) Macro: unemployment across the whole economy is an economy-wide total.
(b) Micro: one firm’s decision.
(c) Micro: a single market (oranges).
ExamQ6. Explain the difference between scarcity and a shortage. Give one example of each. [4 marks] Show worked answer
Scarcity is the permanent, general condition in which wants exceed the resources available to satisfy them. It applies to every society and every good. (1)
A shortage is a temporary situation in which, at the current price, buyers want more of a good than sellers will supply, often because the price is set too low. (1)
Example of scarcity: even a rich city has limited land for housing, so it must choose how to use it. (1)
Example of a shortage: petrol queues when, at the current price, there is not enough fuel at the pumps to meet demand. (1)

Check yourself

1. What is the fundamental problem that economics studies?

Inflation and unemployment are consequences of scarcity, not the central problem itself.

2. Which of these is NOT a factor of production?

Money is a claim on resources. The four factors are land, labour, capital and enterprise.

3. You spend $20 on a cinema ticket instead of two $10 books. What is the opportunity cost?

Opportunity cost is the next-best alternative given up: the books, not the money itself.

Your score: 0 out of 3

The short version

  • Scarcity, the gap between unlimited wants and limited resources, is why economics exists.
  • The four factors of production are land, labour, capital and enterprise. They earn rent, wages, interest and profit.
  • Every economy must decide what to produce, how to produce it and for whom.
  • Opportunity cost is the value of the single next-best alternative given up. Every choice has one.
  • Positive statements can be tested; normative statements are value judgements. Micro studies single markets; macro studies the whole economy. Models use ceteris paribus to isolate one effect at a time.

This guide covers the core of Chapter 1 of Economics Made Simple. The full chapter adds the Sri Lanka 2022 case study, more worked examples and a 15-question exam practice set with a full answer key.

Want more questions like these, with worked answers?
The practice book has hundreds more, graded from easy to exam level.
Next: step 2 of 28The Production Possibility Curve