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Consumer Choice: Budget Constraints

Budget Line, Consumer Choice, Microeconomics

Preferences do not explain all of consumer behavior. There are probably a lot of other factors as well. Budget constraints also limit an individual’s ability to consume in light of the prices they must pay for various goods and services. In other words, a consumer...

The Theory of Consumer Choice. The concept of Utility

Consumer Choice, Microeconomics, Utility

Although the theory of consumer choice does not require us to assign a numerical value to the level of satisfaction that a consumer receives from consuming a good or service, it is useful to attach a number to this satisfaction level that we call utility. Utility...
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