Behavioral Finance
Behavioral Finance · Decision TheoryProspect Theory ExplainedThe Nobel Prize-winning model that explains why losing £100 feels worse than gaining £100 feels good — and why this asymmetry shapes every financial decision you make.Imagine you’re offered two...
Behavioral Finance
Financial Economics · Behavioral FinanceWhat is Behavioral Finance?Traditional finance assumes investors are rational. Behavioral finance asks: what happens when they’re not? The answer rewrites everything we thought we knew about markets.In 1987, global stock...
